What is the best Auto Responder software? Online Marketing Guy
An auto responder is an email collection and can be a text collection system to build a list of your clients so that you can communicate with them in a highly personalized way. An auto responder is a machine, it’s a tool. It’s a system that collects email, as I said, when they opt-in, when they put their email and name into a little box on a website. That’s an auto responder.
It’s basically putting them into a community of your favourite customers. They’re your fans. They’re people who are interested in what you’re selling. That’s who you want to be able to communicate with whenever you want to.
And so, you want to have a system built out that collects the information from those best clients of your and puts them into your list so that you can communicate with them anytime you want to, the way that they communicate. And people communicate in a variety of ways these days.
The email is still the linchpin of internet marketing. But today, many people don’t use their email because of Facebook. Many people spend most of their time logged on now on Facebook or their mobile device using Twitter. And the Twitter’s link can be linked to the Facebook account. And they are simply not checking their email they way they used to. So, you need to have a list that includes a way to communicate with the people in social networking so that they’re going to get your message when you send it.
So, if you own a pizzeria and at the end of the day you have a bunch of extra pizzas left over, you have a list of people and your pizzeria is in La Mesa, California and you want to sell those pizzas for a buck a piece, you can send to your list because they’re your best clients. You can send them, you can press a button and send a message, “Hey, come get a pizza for a buck at La Mesa Pizzeria” and it’s going to go out with the system that we use at AskAME.com.
The system that we put together allows them to - when you write that message and press that button, you go out to their email. If you have their cellphone number, it’s going to go as a text message to their cellphone. If they’re on Facebook, then that post is going to go to a Tweet then post automatically to your Facebook fan page. Basically, you’re going to hit 99 percent of the people who might want to buy your pizza and they’re on your list in La Mesa. And that’s in a nutshell. I hope that answers your question.