AdWords For Dummies (For Dummies (Computer/Tech))

AdWords For Dummies
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AdWords lets every business from eBay PowerSellers to Fortune 500 companies create targeted, cost efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues. This all new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web... [Read More]