Create and manage PR campaigns through print or email. Press Release includes pre-written templates for the most common newsworthy points, allowing you to customize the look and layout of each template when placing your own information into the release. Writing your press release is important, but so is getting the release in the right hands. The P... [Read More]

At a time when business has slowed due to world events, this book on how to bolster yourself, your product or your service through press releases is right on target. A career journalist and media writer, author Judith Welsh has gleaned knowledge from her years of both receiving and writing press releases. She shares valuable tips and insights in th... [Read More]

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The word "Press Release" seems to scare most people to death. On top of that -- not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mystery's surrounding this simple form of marketing.

Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new... [Read More]

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's b... [Read More]

Have you even had a press release that did not achieve the desired result, or even backfired?Heeding this critical advice may save you from the press release that never should have gone out.

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