Customers and markets identify needs and problems and companies design products and services to fill or solve them. While this relationship may seem straightforward, the development process in most companies is often a root cause for customer dissatisfaction and can lead to substantial waste throughout an enterprise. Mistakes made on the proverbial... [Read More]

MARTIN PRING ON TECHNICAL ANALYSIS McGraw-Hill's Martin Pring on Technical Analysis series introduced individual investors to the value and legitimacy of technical analysis­­helped by the worldrenowned Martin Pring brand. Each book focuses on explaining and demonstrating one of the key tools of technical analysis, while the interactive CD-ROM/... [Read More]

For home buyers and home sellers. Here is the first how-to that addresses the needs of both buyers and sellers, making it the perfect companion to the bestselling The Complete Idiot's Guide to Buying and Selling a Home. The buyer will depend on this guide to determine whether a house is worth buying. The seller will need it to determine which re... [Read More]

Escape the endless LTC marketing gimmicks by the so called experts and enjoy a real world selling approach from someone who's actually done it! Curt Vahle takes you from the lead card through to the sale and shows you step by step how to sell this most mysterious of insurance products. . .LONG TERM CARE INSURANCE!

Learn the Art of Day Trading With a Practical Hands-On ApproachDo you want to be a day trader?Every day, millions of dollars change hands in the markets, presenting the perfect opportunity for people just like you to make significant money and profits through the art of day trading.But here's the question: is day trading right for you? And, if it i... [Read More]

Fear short selling no more. Toni Turner will take you step by step through the process of selling short. Her systematic top down approach shows you how to pick the right stocks for selling short and it will prove to you that selling short is not as difficult or as scary as you may think. Additional topics covered include; how to use candlesticks... [Read More]

Author and AdWords management guru, Stephen Moss, and search marketing veteran and editor, Mark Brimm, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have no clue how to run an AdWords campaign or could use a refresher course. A... [Read More]

THE HOME INSPECTION BOOK is designed to serve as a learning tool as well as a reference guide. This professional guide is a comprehensive yet self-paced handbook covering both the practice and the business of home inspection addressing all the key areas associated with the business of home inspection in this rapidly growing profession. In addition,... [Read More]