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Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the... [Read More]

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This is the second edition of the popular book which has been expanded and updated. It is a comprehensive guide to becoming a Mystery Shopper and includes a step by step and easy to follow approach. Taken from years of experience in the industry and a background in education, this book combines knowledge with practical advice. The book explains what a mystery shopper is, why companies use and need mystery shoppers, how to avoid scams, where and how to apply, and how to write evaluations. It also includes an updated list with hundreds of legitimate resources. After reading this book... [Read More]

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Day trading is highly profitable--and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information on mastering the markets, including:

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This Google Adwords guide is loaded with Adwords tips, tricks, and secrets to maximize you websites Google Adwords advertising revenues and help your web marketing grow immensely. This book also supplies Search Engine Optimization (SEO) techniques for your Adwords campaigns and shows you how to properly set up your Google Adwords program or campaign, if you don't already have one. I have been in the website design, advertising, marketing, and seo business for over 10 years and truly feel that every websmaster should own this book. Please keep a look out for my Google Adsense book which is... [Read More]

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Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking... [Read More]