In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet.
Explains what a mystery shopper is, how to avoid scams, where and how to apply, and how to write evaluations.
A full listing of legitimate companies and contacts is also included.
Learn from a professional shopper and educator.