Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not t... [Read More]

The literature of innovation is stocked with calls to become more visionary, creative and inspiring. It has less to say on the hard reality of turning promise into reality, theory into practice and ideas into profit. Even leading marketing organizations prefer to dwell on the excitement and thrill of invention, rather than on the challenge of comme... [Read More]

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pione... [Read More]

In three connected romances, Torrey Benson, the author of How to Marry a Millionaire, tests her methods on three volunteers--including cocktail waitress Emilie, career woman Camille, and Christopher, Torrey's ex-husband.

Television pounced upon the scene during one of the worst economic periods in our country’s history— the Great Depression. As a result, TV’s introduction to a potential viewing public went largely unnoticed. People had more than enough to do trying to provide for their families. Despite that timing, a few people had a chance to view the futur... [Read More]

Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not t... [Read More]

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering ... [Read More]

Each year over 250,000 inventors and entrepreneurs lose money on new product concepts. Debelak offers his proven techniques for taking new products and inventions to market for as little capital investment as possible. Includes information on getting patents and ways to introduce a product for less than $5,000.