Customers and markets identify needs and problems and companies design products and services to fill or solve them. While this relationship may seem straightforward, the development process in most companies is often a root cause for customer dissatisfaction and can lead to substantial waste throughout an enterprise. Mistakes made on the proverbial... [Read More]

An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the... [Read More]

This digital document is an article from Circuits Assembly, published by Thomson Gale on September 1, 2007. The length of the article is 1753 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it w... [Read More]

You've just invented a new technology, the next best thing, a must-have product. So, now what? Patent it? Manufacture it? Sell it? If you're like most would-be Edisons, chances are your stroke of genius will collect dust in the garage, or harddrive, waiting for you to plot your next move. Fear not, intrepid creator-successful inventor and author Ro... [Read More]

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on September 1, 2002. The length of the article is 1379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediate... [Read More]